Revenue Generation
Below are examples of how I identified consumer needs and motivated their purchasing behavior in a creative way.
College and Campus Acquisition Program
At UMF, we launched a pilot project to change the cadence, segmentation, and channels for a university-wide acquisition campaign. The campaign is a consorted effort to have a digitally native, cost-effective approach to increase prospect cultivation and allows prospective donors an interest-based approach to solicitation. After six months in the program, participating units saw a 3.05% increase in new donors from the previous year. In addition, when comparing the difference between new donors for those units in the pilot versus the units not in the pilot, the pilot saw a 13.35% increase in new donors compared to the nonparticipants.
Love Your Melon Hat Package
We created a ticket package that included one hat and one ticket to the following sports: football, men’s/women’s basketball, men’s/women’s hockey, and women’s gymnastics. This allowed for cross sport promotion and resulting in us selling out of the packages, generating nearly $70,000 in gross revenue. In addition, the first year was so successful our third party sponsorship team was able to make Love Your Melon an official sponsor the second year of the activity.
Award Winning Squeaky Shoes Commercial
We had captured the natural brand affinity and were able to apply it to a wide variety of fans to think about basketball to target new buyers and promote single game sales. The video created over $767,000 in single game revenue and won a National Association of Collegiate Marketers Administrators award.
Initial Gopher Garden Creation and Execution
For the start of the 2017 football season, we moved all of our sponsorship activation to Oak Street for a special pre-game party that included coordinating with the city, food vendors, beverage regulations, sponsors, our Radio Show, and necessary safety precautions with our facilities and event staff to host thousands of fans pre-game.
Partnership Ideation and Execution
I wanted to host a “Space Day” at Gopher Men’s Basketball and with our third party partner, we were able to secure a sponsor with the Bell Museum. We had a ticket deal, had museum displays around the arena, giveaways, videos, and special activities for fans to enjoy.
Group Sales at Women’s Gymnastics
We encouraged local Girl Scouts to attend a select Gopher Women’s Gymnastics meet where we offered select activities to make the deal even sweeter. We have had varied activities over the years and have created a popular event among the Girl Scouts. We usually had enough Girls Scouts in attendance to make up 10-20% of the meet.